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Jobs at LyntonWeb

Marketing Implementation Specialist

Location: Cleveland, OH

Department: Inbound Marketing

Type: Full Time

Min. Experience: Mid Level

A virtual company with 18 employees in 5 states, LyntonWeb is a growing HubSpot agency serving small and midsize businesses with inbound marketing, web development, and integration services. The Marketing Implementation Specialist will be responsible for working with our marketing team to develop, execute, track and report on inbound marketing campaigns using the HubSpot platform. Candidates can be located anywhere in the US and have a comfort with working remote.

  • Implement lead nurturing and demand generation campaigns utilizing HubSpot’s automation software (includes building landing pages, thank you pages, emails, etc)
  • Build and test segmented lists and complex workflows based on audience behaviors like offers downloaded, site pages visited and emails opened
  • Understand the entire buyer’s journey from awareness, consideration and decision stages to implement lead nurturing campaigns that move leads down the sales funnel
  • Measure campaign performance and analyze key performance indicators to optimize campaign effectiveness
  • Dig deep into HubSpot and Google Analytics data to create monthly and quarterly reports that highlight successes and room for improvements
  • Support marketing efforts to drive traffic to website, converting that traffic into new leads, and nurturing those leads to close into customers
  • Implement lead scoring based on website activity and lead data that will determine when they are sales ready
  • Setup A/B tests using tools like HubSpot, HotJar, Optimizely, CrazyEgg to effectively improve conversion rate optimization

Qualifications:

  • Must have experience using HubSpot
  • Knowledge in Google Analytics, Google Search Console, conversion rate optimization tools (like Optimizely, CrazyEgg)
  • Understanding of inbound marketing principles
  • Exceptional analytical and technical skills
  • Basic HTML knowledge
  • A high commitment to customer satisfaction
  • Phenomenal organizational skills
  • Keen eye for detail
  • The ability to thrive in a fast-paced agency environment
  • Experience working remotely
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